Instagram head Adam Mosseri teases upcoming generative AI features for the social app that will allow creators to “edit almost every aspect” of their videos using text prompts. The editing tools will be powered by Meta's Movie Gen AI Modeland are expected to launch on the social network next year, Mosseri said in a statement. video shared Thursday.
“We're working on some really exciting AI tools for video creators,” Mosseri said. “Many of you create incredible content that makes Instagram what it is, and we want to give you more tools to help you turn your ideas into reality. And you should be able to do whatever you want with your videos. You should be able to change your outfit or change the context you're sitting in, or add a channel, whatever you can think of,” he added.
The video showcases the AI editing features that Mosseri teases, including the ability to change outfits, change your background environment, add jewelry, and change your overall appearance.
For example, in one scene, Mosseri's background changes to a snowy atmosphere, and in another, he transforms into an animated, puppet-like version of himself.
Although the previews appear clear and transparent, it is unclear whether the user-facing editing tools will render the same type of results once launched.
When Meta unveiled Movie Gen in October, the company said the template lets you use simple text inputs to create videos and sounds and edit existing videos. Meta said at the time that the AI video generator would not be available to the public. Today's announcement reveals that Meta will leverage this model to offer Instagram creators more AI editing tools for their videos.
It's worth noting that Meta revealed Movie Gen months after OpenAI And Adobe launched similar models. Sora from OpenAI launched to some users earlier this month, and Adobe has started letting some users test its Firefly Video Generator in October.
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